Contemporary Dance Meets the Music Industry

The video for a song is so important these days and so many are receieving awards for their creativity, design and production. In 1991 the MTV Video Vanguard Video award was renamed the Michael Jackson Video Vanguard Award because of his commitment to the music video had changed them from a mere promotional tool featuring musicians playing instruments and singing, to a piece of art with a storyline.

Pink. Try from “The Truth About Love’ 2012

I watched this music video and was so impressed with the dance skills Pink shows and the way the choreography blends with the story of the song.

Directed by Floria Sigismondi and choreographed by The Golden Boyz (RJ Durell and Nick Florez) along with stunt choreography by Sebastien Stella, it got me thinking how more and more contemporary dance is being seen in Pop Music videos.

 

Music Video for Her Morning Elegance from “The Opposite Side of the Sea”, written and produced by Oren Lavie

Although we may not see a lot of ‘dance’ in this piece, it will still have been choreographed and the production of it is still very contemporary in style and performance and adds to the flavour of the song. It reminds me of this piece from So You Think You Can Dance about 3 years ago. The Lyrical Hip Hop choreography tells the story of the couple and their struggles with such energy and clarity.

 

The xx. Islands from “Islands” 2009

I find the repetition in the choreography quite engaging. I found myself watching intently to see if it would change at any point and was drawn into the story because of it. Only at the end do we see the deterioration of the movements and a dispersement of the dancers to represent a break down in events or relationships possibly, to conclude the song. I like it. It reminds me of of the repetition used in the work of DV8.

I’ve quite enjoyed a little thinking into the way dance and popular music have developed a relationship over the years. Both seem to display a purpose for being listened to and watched instead of being ‘just there’. I do think this has always been the case, it’s just that now we are making it more obvious in present music industry scene.

 

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